Today, Blackmagic issued a press release officially stating that the 4K Blackmagic Camera is now shipping. While you may think the big news of the day is that this camera is finally getting released (only 6 months after it was supposed to), the most interesting thing from the press release is that the price of the 4K BMPC has been dropped from $3995 to $2995.
You can read the full press release here. They were sure to point out that the new low price will also be applied to people who pre-ordered at the original $3995 price:
“Blackmagic Design today announced the Blackmagic Production Camera 4K is now shipping and with a new low price of US$2,995. This new low price will be available for all customers, including existing pre-orders. Blackmagic Production Camera 4K is available now from Blackmagic Design resellers worldwide for only US$2,995.
“The support from the creative community for the Blackmagic Cinema Camera and Production Camera 4K has been amazing,” said Grant Petty, CEO, Blackmagic Design. “As with all of our products, we work hard in production to reduce costs so we can pass along the savings, even to our first Blackmagic Production Camera 4K customers. The Blackmagic Production Camera 4K is a perfect companion for ATEM Production 4K switchers and we hope the new low price will help more customers to expand their Ultra HD live production set ups with even more camera angles!”
We’re excited that the 4K Blackmagic is finally hitting the streets! What do you think about the new price? Are you planning on shooting with the 4K BMPC?